2011-08-15 16:17:15
GDC Europe 2011 talk no.5

developing new audience by kellee santiago if you miss talk 3,4 and
6 a brief description will follow later

if you want to make something
different
something new

history of that game company.
founded
2006
game as an emotional medium
look beyond feature innovation
love &
take care of your car instead another racing game.
discover it's actually
pretty hard.

avoid the traps and sharks dicover europe if you come from
usa
how to bring taht new experiences to market?

unattainable
crush
disstress hope dispear
music, image, any reference
matrial

story arc
arrange emotions
does not neccessarilly mean
literally story arc
visual story

together we can move the
mountain
changed to
we all walk the path. Each journey is
different

minimize total time through the loop

ideas -build -code-
measure-.. -..-

test your vocabulary

don't be afraid to do things
different
but think about your process(es)

q&a
how do you
comunicate with.. if you do not have market data #

some prototype of the
emotional experience
its cool to see that thing in action

before you
have a prottype
articulate the process and tools that you use to develop
that
experience

more question ... that I was not able to
capture

please donate to
the hogventure card game
Help to make it real. Great rewards are waiting
for you!