2009-08-18 18:36:13
GDCE last session tuesday: desining social games
desining social games by game veteran
steve meretzky
desining social games
the are many
platforms
like
facebook hi5 myspace bebo
there is a long history of
playing with friends
since the first multiplayers platform 30 years
ago
for 15 years we have the internet
professer obvious says
socialgames are games
cooperative and / or competive games
user
generated content
professer obvious says socialgames are
games
easy to get started
reveal complexity gradually
short play
sessions
donT punish the player
the business and the design of social
games are mixed up
you cant requirre that players send invites in order
to be able to play
2 goal of virality
get new playeer and get the
player back
viral tools:
requests(invites)
wall
posts
notifications
popular viral technics
beat my
score
join my mob
lets exchange gifts
i need help/energy/etc
be my
employee
you found a lost cow
monetization
dominant business is
free-to-play
professors o says 0=n = o even for large vallues of
n
the answer is item sale
paypal and so or complete
offers(surveys)
money follows engagement of the
player
Engagement
longer from games
game worlds where players
can build a presence
engagement is half the
battle
re-engagement
harvest fields
collect money
login
rewards
my friend needs help
ake care of employees
take care of
pets
someone beat your highscore
monetizing the engaged
player
money to item - works best with real economic in the game
limited
edition item time/amount
items for avatar personalzation
one free and buy
as many as you want
pay for advanced version and advanced rewards of the
game
successfull themes
good mobsters, farms
real life
bad
everything else
fantasy, sience fiction
the future
look at all
avaiable informations in social games
who? what? where? when? which? friend,
too? what games, too?
async is better than sync because it is
easier
life time of a game? no game sowed a end of the life cycle. hats
because no game is older than 2 yers.
GDCE last session tuesday: desining social games
desining social games by game veteran
steve meretzky
desining social games
the are many
platforms
like
facebook hi5 myspace bebo
there is a long history of
playing with friends
since the first multiplayers platform 30 years
ago
for 15 years we have the internet
professer obvious says
socialgames are games
cooperative and / or competive games
user
generated content
professer obvious says socialgames are
games
easy to get started
reveal complexity gradually
short play
sessions
donT punish the player
the business and the design of social
games are mixed up
you cant requirre that players send invites in order
to be able to play
2 goal of virality
get new playeer and get the
player back
viral tools:
requests(invites)
wall
posts
notifications
popular viral technics
beat my
score
join my mob
lets exchange gifts
i need help/energy/etc
be my
employee
you found a lost cow
monetization
dominant business is
free-to-play
professors o says 0=n = o even for large vallues of
n
the answer is item sale
paypal and so or complete
offers(surveys)
money follows engagement of the
player
Engagement
longer from games
game worlds where players
can build a presence
engagement is half the
battle
re-engagement
harvest fields
collect money
login
rewards
my friend needs help
ake care of employees
take care of
pets
someone beat your highscore
monetizing the engaged
player
money to item - works best with real economic in the game
limited
edition item time/amount
items for avatar personalzation
one free and buy
as many as you want
pay for advanced version and advanced rewards of the
game
successfull themes
good mobsters, farms
real life
bad
everything else
fantasy, sience fiction
the future
look at all
avaiable informations in social games
who? what? where? when? which? friend,
too? what games, too?
async is better than sync because it is
easier
life time of a game? no game sowed a end of the life cycle. hats
because no game is older than 2 yers.
