2010-03-11 19:04:25
GDC10 ThursSession1 4 Most important emotions for social games

4 Most important
emotions for social games Speaker: Nicole Lazzaro


what emotions customers /
gamers share?

laughter fun for example

Amusement

Mango =
Social Token (bouncing back and forward)
Mango is a inside social
token

laugh with or at
-grouping

amici

feeling funny and
or friendly
desire for ...,

social grooming

conversation
starting

amidar
most about admiration
it becomes a gaming (bouncing
Mango with her sister)

its about ranking
help
succeed

Amiero
>>>> reciprocity


1
amusement laugher wow
silly dancer starts bringing people together
ice you is better than kill
you
fun changes the social interaction

friends as coworkers....using
emotional binding for amusement

chat and jokes

amusement
mechanics
language
chat and jokes
many more ...

2
cute
characters change how it feels to play
caretaking emotions: tilt flips
adventure in a1.5d environment
easy to start social grooming
mechanics
pets animals....
wow orhan guest. the lost thing that needs some
caring!

amici /
make friends or die vs... make friends vs Buy
real
friends = more emotion
create stronger social emotions
likes and
interests

people pets and plants
real friends
pet like
caretaking
more ....

make it easy to start friendly
interaction

3
ranking mechs
epic amor = horse stable
award that
you're so smart
friends as important as tools
looking using your friends
as tool

tilt the real world


compare
rank
check with
friends
see what other do
more ...

amiero
social
bonding

comes out of all the other 3
emotions

mechanics

healing in WOW
cultivating
friendships
builds trust in the social bond
gift giving easy fun baked in
there

asking for valentines dates / social risk
personal interest
communication
themed materials

gifting
re
offer risk in the
social bonding
more ...

The three main questions to solve:

how
will your game go viral?
look up

how will you make money?
tilt
factor
social features
gameplay
monetization

bound
together

how you will connect
friends?

slideshre/nicolelazzaro

facial expression 7 basic
emotions